leadership

Our key management team and founders have extensive experience within and outside the commercial flooring industry.

David Moeller – CEO & President
David founded Inside Edge in 2004. His vision for a new way to deliver flooring services was developed during 20 years in the commercial flooring industry. He began his career in the Commercial Carpets division at Shaw Industries, later moving to Pink Companies. Eventually David started a new branch location for MSA Industries in Minneapolis, which was purchased by DuPont. David served as regional vice president of the Midwest before returning to full-time sales. He is a 1987 graduate of Georgia Tech with a B.S. in Industrial Management and a minor in textiles.

William Marketon – Chief Financial Officer & Vice President
Bill has 20 years of finance and accounting experience. Bill is one of the original founders of Inside Edge Commercial Interior Services and has overseen company growth from startup to almost $40 million in revenue in just four years. He is a Certified Public Accountant who began his career in public accounting at McGladrey & Pullen. He has held various management, controller and CFO positions at several rapidly growing companies with a focus on construction. Bill received his B.S. in Accounting Summa Cum Laude from Bemidji State University.

Mike Rulf – Chief Operating Officer
Mike joined Inside Edge in September of 2009, bringing 11 years of experience working for a publicly traded real estate finance company with over $20 billion in assets under management. Most recently, Mike ran the sales and operations for a business unit based in St. Paul Minnesota that managed over $7 billion in commercial mortgage loans with over 50 employees nationwide. He is a graduate of George Mason University in Fairfax, VA with a B.S in Finance.

Mike Newberry – Vice President Operations
Mike has over 25 years of experience in the commercial flooring industry. As Vice President Operations, Mike oversees daily operations related to labor, estimating, project management, and customer service  – while planning and managing the growth of the operations division to meet our customers’ needs. Prior to joining Inside Edge in 2004, Mike was with DuPont Flooring Systems, where he was Manager – National Operations. He also owned a floorcovering dealership in Dallas/Fort Worth. Mike graduated from the University of Texas at Arlington in 1992 with a B.S. in Management.

David Johnson – Vice President Sales & National Sales Director
David was one of the original founders of Inside Edge in 2004 and is now the National Sales Director. He is responsible for achieving annual sales goals, assisting in the development of company sales targets and forecasts, and managing the sales staff through training, motivation and compensation. David spent 25 years in the electronics industry prior to joining Inside Edge, and was responsible for opening and growing three new branches for a Manufacturer’s Rep company.

Lisa C. Bien-Sinz – Senior Vice President Sales, Local Markets
Lisa brings 25+ years of accomplished experience in sales, business development and marketing to Inside Edge (including 10 years in the Building Products Industry), and is leading the Local Market Sales Division. She is accountable for achieving annual sales goals, assisting in the development of company sales targets and forecasts, building the brand, and managing the sales staff through training, motivation and compensation. Lisa brings significant experience in launching ?start-up? strategies (i.e. new companies, product lines, and pilot programs) for a range of public and private companies including IBM Financial Services, Cambria Quartz Countertops, Andersen Windows Corporation and General Electric?s Consumer Sales Finance Home Improvement Division. Lisa has an undergraduate degree in Marketing from UW Stout and a Graduate degree in Human Resource Development and Training from the University of Minnesota.

Andrea Hageman – Vice President Marketing & National Accounts Executive
Andrea joined Inside Edge in 2005, bringing twenty years of flooring industry marketing expertise and business development skills to the organization. Prior to joining Inside Edge in 2005, Andrea was National Marketing Specialist at DuPont, responsible for marketing communications, product development, training and marketing strategy. She also has considerable expertise on sustainability and carpet reclamation. Andrea earned a B.S. in Marketing from The Pennsylvania State University in 1988 and a Certificate in Residential and Retail Planning from the Art Institute of Philadelphia in 1991.

Jerry Dovenmuehle – Director of Labor Services
Jerry joined Inside Edge in 2004 and is now the Director of Labor Services. He manages our service provider network and oversees all aspects of customer projects that impact labor and pricing. Jerry has 30 years experience in the flooring industry, from hands-on installation expertise at Pink Companies to his most recent positions as Labor Manager and Regional Labor Manager for MSA/DuPont Flooring.